Stats Perform and WTA forge Six-Year data partnership for tennis Insights
Stats Perform Extends Exclusive Data Rights Partnership with WTA Until 2030
In a groundbreaking move, Stats Perform has secured an extended deal to remain the exclusive data rights partner for the Women’s Tennis Association (WTA). Continuing as the official data supplier for WTA, Stats Perform will provide an exclusive umpire-derived data feed for matches, along with an ultrafast data feed meticulously collected by Opta analysts.
The data collected by Opta analysts will offer in-depth match statistics at the rally and shot levels, significantly enhancing the live insight available for WTA matches. This wealth of information will not only elevate the viewer experience but also fuel the development of innovative broadcast, second-screen, and betting experiences.
Alex Rice, Chief Commercial Officer at Stats Perform, expressed his enthusiasm about the extension, stating, “We’re honored and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organization. We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences.”
Marina Storti, Chief Executive of WTA Ventures, echoed the sentiment, saying, “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.” This extended collaboration solidifies the commitment of both entities to pushing the boundaries of fan engagement and technological innovation in the world of women's tennis.
Originally entering into a six-year contract in 2020, Stats Perform's renewed commitment, announced on December 8, will extend their partnership with WTA until the end of the decade. The renewed agreement encompasses the provision of AI-enriched Opta data on WTA events to licensed sportsbooks, allowing fans to access a plethora of insights for a more engaging betting experience.
